Nofollow and Dofollow are the two most common and important words in Search Engine Optimization.
People who are still not clear about Nofollow links, this post will provide all the information on nofollow attribute.
Before going to discuss about Dofollow and Nofollow links, firstly we need to know how links work in the realm of SEO.
When your site gets an inbound link, which is a hyperlink from another website and is pointing to your site’s page, the page gets SEO boost. Google Search engine make a note on these links that how many links are coming from what websites. But we don’t know what are Dofollow and Nofollow links. So, In order to identify Dofollow and Nofollow links, we have one algorithm called PageRank.
As the name indicates DoFollow links are the links which allow all the search engines to follow them and reach your website. NoFollow links are the links do not allow Search Engines to follow link.
I think now we have a brief idea on Nofollow links, Now, let’s look into some aspect of nofollow links.
Why do we need to add Nofollow tag?
Because, we need to add “nofollow” attribute in order to transfer the link to the correct domain.
Types of NoFollow attributes:
- Robots Meta Tag : <metaname=”robots” content=”nofollow”/> (This tells bots/crawlers/spiders not to follow links on the full page.)
- Link Attribute : <a href=”http://www.example.com” rel=”nofollow”> (This tells search engines not to count the link in terms of ranking pages.)
How to add “nofollow” attribute to the page?
Add a rel=”nofollow” attribute after the ending URL.
Example as follows:
<a href=”http://www.example.com” rel=”nofollow”>External Link</a>
That’s it! Replace as many external links into nofollow links by using the above method.
Remember, Dofollow links may beneficial for SEO, but Nofollow links deserve a place in your online marketing strategy.