Since we have already discussed about Search Engine Optimization in our previous posts,
now we are going to discuss on Effective ways of promotion in social media.
The majority would say that promotion means to promoting your business on Facebook, LinkedIn, Twitter and Google+. But actually, doing this is very difficult. Here, we suggest you read on for some effective tips to make your business shine across social media.
The following are some ways that you can share your content to social media:
1. Include external links:
Once you set up a website for your business, you need to promote it on social media. In order to do this, update your existing profile by including URL to receive best performing results. For example, you can use Facebook page to encourage your friends and followers to the account to receive the best results.
2. Schedule posts in advance :
To promote your business, the best practice is to schedule post in advance. Many CMS have option to install plugin that automatically post out with shortened link to the content. Include all the necessary elements such as hashtags, @mentions, photos and videos to get more traffic and click through rates.
3. Highlight the Content:
Promote your written content by highlighting the elements. Pinterest offers a great platform to organize the written content by themes. To make the most out of your blog content on Pinterest, make sure that Rich Pins are enabled on your website or blogging platform.
4. Visual Appeal Of Post Updates:
When you share a post on Facebook, Twitter, LinkedIn or a Google+ page, write a message in your own words about the post to motivate users to read it. Always remember to share a photo with the post as automatically display a thumbnail image from the post.
5. Forum Promotions :
Many good forums in almost all niches do not allow sharing a link to your blog unless you have been an active member and have been helping fellow members with their queries. So, you must apply this social media blog promotion if you intend on spending quality time on forums. Find forums with a simple Google search: type “niche + forum” and enter. For example, food blog + forum.
6. Join Social Communities:
Join Facebook groups and LinkedIn groups relevant to your niche. These are good platforms to gain recognition for your business. You can start promoting by joining in conversations and helping those who have questions, just like you would do in a forum.
7. Create Social Media Campaigns :
Create many social media campaigns that involves user generated content, then add incentive for the participants by highlighting the best entries on your website.
Hence, these were some quick ways to promote your business on social media.