Social Media Life Cycle and How You Should Plan It

Social media has evolved as an essential marketing channel for almost every company on earth.

Social Media Life Cycle and How You Should Plan It

Social media can be a fantastic platform to gain traction to your business if you plan its life cycle appropriately.  This write-up helps you to understand how to deal with the social media life cycle at every stage. You just need to follow the steps, reach till the end and repeat the same for the rest of your lives. Simple? So let’s get started.

Stage 1: Launch

Setting up profiles for your company’s social media channels is your first step to make an entrance to your audiences on social media. You can’t let your first steps go wrong. So, build a perfect profile to achieve better success.

Steps To Follow:

  1. Choose the right social networks. You need not be on every channel where your target audiences are present. But you must be on every channel where ‘most’ of your target audiences are present ‘active.’
  2. Set your social media profiles smartly. Be specific, precise and to-the-point while describing your products or services. Optimize your account through good imagery and right keywords.
  3. Start promoting your page with your personal and professional connections. Ask your friends, family, colleagues, employees, etc. to follow and reshare your page.
  4. Don’t jump directly into ‘Selling.’ Remember that you are making an introduction here. So, take it slow and give some time for audiences to absorb you.

Stage 2: Growth

Growing your social media community is a numbers game, and you need to frame a solid plan to expand your community and followers on social media.

Steps To Follow:

  1. Create great content that people will want to share on social media.
  2. Use social advertising to grab the attention of the relevant audience.
  3. Work with influencers to quickly grow an engaged social media following organically.
  4. Use hashtags correctly to expose your posts to new eyes and people who might not be following you.

Stage 3: Engagement

One-way conversations on social media are not going to lead you anywhere. Creating interactions with your customers helps you to bring more popularity to the products and services that your company offers.

Steps To Follow:

  1. Respond to your audiences to grow a loyal customer following and improve engagement with your brand.
  2. Schedule your posts for the right timing. Find out when your followers are most likely to be free and tend to be on social media; post your content accordingly. For example, if your target audiences are corporate job holders, then there is no point of scheduling your posts during the mid-morning hours which are usually busy hours for them.
  3. Include contests and giveaways in your social media promotions to activate your audiences and to create buzz around your social media profiles.
  4. Create original and engaging visuals to see endless possibilities of audience engagement. According to a study, Facebook post with no image gets 120% less engagement than posts that include a picture.

Stage 4: Conversion

You would have implemented a lot of tactics to improve your brand’s popularity and to increase social activity. Good! But don’t forget your ultimate goal is to make some money for which you need conversions.

Steps To Follow:

  1. Use social proofs to tell your audiences about your credibility. When people believe that you are trustworthy, there are high chances for them to convert or make a purchase with you.
  2. Link the social media posts to relevant landing pages that can drive your audience to convert. Whether your landing page is about a blog post or a product display, you need to persuade the visitor to act the way you want.
  3. Stay active on social media and be consistent. This will create a more authentic picture of your brand in your audience’s minds.
  4. Integrate purchase buttons in social media posts for making the purchasing procedure easy for the customers as they can make their purchase without ever leaving the platform.

Stage 5: Renewal

Branding of several companies on social media is evolving at a rapid rate. To keep up with the competition you need to be consistently fresh. There’s is no way you can let your content become outdated.

Steps To Follow:

  1. Renew your graphics. For example, keep your Facebook profile cover photo, Pinterest pins, daily posts, etc. fresh with updated imagery.
  2. Update your written copies. Renew your profile descriptions with revised keywords.
  3. There should be some evergreen posts on your social media which gained a lot of engagement earlier. Reshare such posts to work its magic once again.
  4. Rethink to improve your follow strategy.

Stage 6: Exit

Look back at your social media goals. If you see your goals are not achieved after thousands of trials and strategies, then maybe it’s time to exit. There are a lot of social media channels out there. That doesn’t mean that every channel works for you. If you experience dormancy on a media channel, then there is no point of wasting your time and money on it. Either exit or stop bothering about the channel.


Now that you have gone through the entire social media life cycle, you should have understood how to plan it. If you have any questions about executing any of these tactics, feel free to reach out to us!

adhishta Infotech
Content Writer | Adhishta Infotech
Adhishta Infotech is one of the best Web designing & web development company in Hyderabad, India.

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