2018 is looking to be high for Search Engine Optimization. Mobile-First Indexing, voice search, RankBrain. Artificial Intelligence, and the list goes on and on. In this blog, we’re going to take a look at some SEO Trends for 2018.
Artificial Intelligence, and the list goes on and on. In this blog, we’re going to take a look at some SEO Trends for 2018.
- Voice Search: Do you know that 30% of people perform voice search at least once every day? Also do you know 20% of mobile queries are voice searches? Yeah! Day-by-day the ratio of voice search is growing faster than type search. So, we can expect the use of voice search devices is going to be increase.
So, now What’s an SEO do?
It’s difficult to optimize the voice search in the sense that people speak differently than they type. But this actually makes optimization more easy. Since most users use voice search as conversational search by asking a question like “who”, “what”, “when”, “where” and “how”. The user’s digital personal assistant can read out content as the best answer to their question.
● Rise of Visual Search:
When Google announced Google Lens last year, it was described as a kind of visual search. Visual Search uses an image as a query instead of text and then searches for images related to those query.
What SEO do?
Google’s vision always involves searching of things. Visual Search will improve the user’s shopping experience. This could have a major impact on SEO, where it optimize your mobile search and make your visual web presence more prescient.
● Link Building:
Building links is one of the techniques used in SEO because links are the signals to the search engine which tells that your site is a quality resource worthy of citation. Hence, sites with more backlinks tend to earn higher rankings.
● Mobile-First Index:
Mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking. Since the majority of users now access search engines through a mobile device, the index will primarily use the mobile version of a page’s content. We are not creating a separate mobile-first index. We continue to use only one index. Use Google’s Mobile Friendly test to determine if your site is optimized for mobile.
- RankBrain and AI/Machine Learning:
If you are serious about SEO, then you need to optimize for RankBrain. It is a machine learning algorithm that Google uses to sort the search results. It also helps Search Engines to process and understand search queries. Depending on the search keywords, RankBrain will increase or decrease the importance of backlinks, content length etc.
What’s an SEO to do?
RankBrain understands that long-tail keywords are becoming dead. So SEO should focus on the “medium tail keywords” instead. When you optimize your page around a medium tail keywords, RankBrain will automatically rank you for that term.
- Search Engine Result Pages (SERP) personalization :
A Search Engine Results Page (SERP) is a page displayed in response to a query by a web search engine. SERP personalization includes Location, Web history, Related search, site links and organic results that enhance the user experience in search engine results.
Conclusion – Rapidly Changing SEO As We Know It:
The above featured have served as prime examples of the most common forms in which SEO is expected to grow all for the better in 2018. But they’re not the only ones: In fact, we haven’t even looked at factors like increased search engine speed, page speed, and others. Stay tuned. Many great changes are on their way!!!