If you’ve noticed some change in search engine rankings, then there is a reason for it.
In August, Google announced and confirmed its latest update called Broad core algorithm update or Medic Update which affects medical and health sites. This post will explain about Google Medic Update.
Why this Core Algorithm called as Medic Update?
It is coined as “medic update” by SEO author Barry Schwartz, because the algorithm update not only affects medical and health sites, but also affects e-commerce, business, and finance sites.
About Medic update
Since Medic Update is a core algorithm update, it impacts all the sites. So, Google suggests focusing on creating great content that covers as much information as possible on a topic for better ranking results.
What can we do?
We need to optimize service pages by adding more subheadings, images with alt text, adding lists, internal links and paragraphs, i.e., build quality content of a site by focusing keywords to the page.
Some additional factors to get better ranking:
- Content Length
- Content Quality
- Keyword Use
- Link Building
- Improve site speed.
For example, if you have a physical fitness site and your best performing page is exercise, then briefly explain your topics related to exercises like add more information on types of exercise; fitness, tips, and also include internal and external links which would relevant to a user search query. This will create a high ranking page because of more information.
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