As we all know Search Engine Optimization is one of the most important to increase traffic and generating leads. If you have search the phrase “Is SEO dying,” you probably find multiple sites discussing one side or the other.
But the truth is, SEO is like a cockroach in nuclear explosion. It can’t die.
Then, why does everyone say SEO is dead?
Searcg Engine Optimization is not dead, it’s just evolving. Because, now SEO look different than it did when it first appeared. Earlier, Google’s shaky algorithm allowed for SEO practices that are spamming, keyword stuffing, and low quality content with many links. The new algorithms for search engines has improved upon the search rankings. Google Penguin and Panda updates have made high-quality and relevant content and makes SEO effective. So, all we want to know is how can we properly implement SEO practices to be effective now and in the future?
The best SEO practices to be effective are:
Using Unique and Useful content:
SEO with high-quality content deserves better ranking. How to make sure that the content is high quality and authoritative?
- Do research, investigate the topic, get knowledge and produce original content.
- Take the time to produce well-written content.
- Share the content with the relevant audience.
Overall, these will help to produce quality content, which is what should be taking place anyway. Pairing high quality content with the best SEO strategies will ensure that the content is shown high in a search results page.
Using Specific keywords:
As I mentioned above, using many keywords on one page (Keyword stuffing) is not a good idea. Also choose the right keywords based on its volume, competition and its value. For example, focus on 2-3 keywords for better results. You can refer our article How to do SEO for new website? For better understanding.
Why SEO is having importance regarding web visibility?
There are few reasons why SEO is having more importance.
- On-site and Off-site SEO
- Content Marketing
- Link building.
Please do keep in mind that SEO is not dying, It is just evolving. Because, Search engines don’t want their results to be filled up with duplicate content that holds no value. We still need to focus on how and why SEO is changing.
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