“Why to use Google AdWords to improve your social media presence?” and
“Does Google Ads work to boost your brand popularity on social media?” – are the two big questions that generally marketers don’t try finding answers for. Well, knowing how Google AdWords can show a significant impact on social media is quite a critical aspect to consider.
For starters, we all know that organic reach is down across all the major networks. Over the past few years, there is a massive shift in the way people shop and look for information. Organic search has become a significant part of the customer journey. Out of plenty of search engines out there, Google has grabbed a prominent place in most of the users’ hearts. So advertising on Google is something big. Google AdWords reaches billions of people every single day. That’s not all of it. Google Ads does way beyond that. For most businesses, Google Ads does create an impact on social media. Now, how is that even possible? You’ll get to know by the end of this article. Let’s get started:
#1 Enhance Your Social Media Followings
Are you struggling for followers? Are you stuck on how to improve your social media popularity? By just having a business account on social media and posting some random links, you can’t expect much to happen. You need some structure and more than anything you need a stronghold strategy. Enhancing social media followings can be done by a lot of techniques. And, one of the top-notch methods is to use Google AdWords.
- By using Google AdWords, achieving organic views on social media becomes way too easy.
- You can learn about your competitors with the help of Google Ads like – what networks are they active on? What kind of Ad content are they sharing? How often are they sharing? And, use your analysis and learning while working on social media. This strategy can boost your performance on social media.
- Also, appearing to your audiences every time they browse enables you to build trust with them. Once you establish confidence in your viewers, your followers’ count will automatically shoot up.
#2 Get A Better Handle Of Your Audiences On Social Media
While marketing, too often we focus on a lot of other things like content, keywords, etc. and forget about targeting the actual person. Google Ads offers Demographic Targeting. This strategy gives advertisers the ability to refine their targeting based on age, education level, marital status, and many more levels. It enables advertisers to learn their audiences, help to find best-performing demographics and improve audience targeting. Advertisers can then use this information, implement demographic targeting in their social media campaigns, and improve their ability to reach particular audiences. Why can’t you do the same demographic targeting on social media directly? Of course, most of the social media platforms offer demographic targeting options. However, the fact is that you don’t know whether all your audiences are present on the particular social media that you are on. But in case of Google Search Engine Platform numbers are enormous. Reach is huge. Therefore, the accuracy of your learning about your audiences is vast.
#3 Know Which Ad Content Works Better
Try testing your Google Ad copy to understand customers reaction towards your content. Perform A/B testing to understand the performance of tone, brand’s voice, message, and visuals. AdWords A/B testing helps you to read between the lines of two different campaigns with an alternate set of settings. Make changes in your Ad accordingly and compare the impact of changes made in the experiment to the original campaign. See some statistics once your experiment starts running and dig into deeper levels of your results. Know your reach. Numbers are always easy to digest the performance of your content. Understanding the performance of your ad content in an ocean of your competitors’ ads can be the secret to your success anywhere else. If you win in a situation where you are exposed to such a huge crowd, you can consider that the same probabilities can show up on social media platforms as well.
The days of just posting on social and expecting all your audiences to find you interesting are over. When you merge the working strategies of PPC and social media your brand popularity improves. When you are heard more by your audiences, there’s natural brand affinity that is build up with them. This is why Google AdWords is very essential. Because the social platforms are getting smarter day-by-day, you need to play to outsmart them with new strategies. Google Ads is a valuable tool for gathering information that can then be used across different channels.