Do you know How do apps make money? There are many apps that allow you to make money by Branding, Marketing and Advertising of your apps.
These initiatives work together where Advertising can enhance the brand styles and Marketing can manage Branding by promoting ads. Well, it’s time to know the truth behind app monetization magic.
App monetization strategies:
App Developers choose Advertising and marketing strategies to monetize their apps. One of the most common way to monetize app is to collect user data and sell to third party. The following are the app monetization strategies which include:
- Advertising: Mobile advertising remains the most profitable apps revenue. Using ads to monetize app is quite simple. There are several types of Ad campaigns used in-app marketing. They are Cost per Click, Cost per view, and Cost per install. The following tells about the most successful strategies of app monetization.
- Interstitial advertising: Promote app by using interstitial ads at specific time frames to make money. These ads are full-screen that displayed between pause intervals between game levels. When an app shows an interstitial ad, the user has the choice to view the app or close it and return to the app.
- Banner advertising: To make money with apps, banner ads helps in generating traffic. Banner ads are a rectangular image that appears within an app’s layout. These ads are displayed while users are interacting with the app, and can refresh after a specific period of time.
- Voluntary advertising: Voluntary ads are displayed automatically between levels within the game. With these ads, the user is rewarded with a virtual item for watching the advertisement.
- Native advertising: Native advertising is something like “Content Marketing” where it promotes apps through social media platform like Facebook, Instagram, Twitter etc.
- Email marketing: If you want to increase app downloads or sales from your in-app store? Or if you want to communicate with your audience about your app updates? Then Email Marketing is one of the most cost-effective ways which helps you to connect users to promote your app easily.
But, How do you get an email address of your users within a mobile app?
To make an email list:
- Create a form for “Sign Up” and install pop-ups for the first time users.
- Another way of getting users emails is from Social media like “Facebook”, “Instagram”, “Gmail” etc. Having Social media login enabled inside the app helps you in getting users email address.
- Offering a discount prize for some lucky new subscriber.
Collecting user emails will help customers when they are not using your app. So, through email notify about new features and improvements of your app.
- Freemium apps: Freemium apps are provided free of cost but contain premium features. Users get basic features of an application at no cost. Some of the examples of Freemium apps are Netflix, Amazon Prime Video, IMDb.
There are lot of ways to monetize applications but, the above-mentioned app strategies allow app developers to earn money.
Following are some of the apps that allow users to earn money!
There are some free apps that allow users to make money by watching videos, selling photos, sharing reviews and opinions etc.
- iPoll: It is an app which allows users to earn money for sharing users opinion about the products and services you use every day.
- Swagbucks: This app gives users free gift cards and cash for watching videos, surveys and online shopping. Also they can redeem points for gift cards from the retailers like Amazon or get cash back from PayPal.
- Pact- Earn cash for exercising: This app allows users to earn cash for achieving fitness goals. The activities can be viewed with GPS, photos etc.
- App trailers: This app helps users to watch the video trailers of apps, celebrity gossips and earn reward points. Also users can redeem reward points from PayPal.
- Foap-Sell your photos: This app helps users to make money by selling their photos.
There are many more apps like Google Opinion Rewards, Money machine, Field Agent etc that make money. Finally, I hope this blog gives you clear information about How to earn money with apps. Please don’t forget to comment below.