especially on higher ranks is similar to winning a jackpot. AdWords is an advertising tool developed by Google. The tool is a great source to speed the process of appearing on the very first page of Google SERPs. This way, Google AdWords plays a crucial role in revenue generation for your business.
Of course, Google Adwords is not a free tool. In fact, it is quite an expensive one. However, Google Ad Marketing generates leads and revenue more than any other marketing techniques – provided that you use the tool with effective campaign strategies. Because the tool earns you a high ROI, it is worth investing in it.
Let’s get into more details of – “How Google AdWords Adds Value To Your ROI?”
1. Brand Awareness
Google Ads increases your brand popularity in many ways. One of which is by Google Display Advertising. Google Display Advertising motivates customers to engage with your brand. It is an Ad Display that appears on the top right corner of the SERPs. So, while one browses on Google, he or she cannot escape the visibility of the Ad by any chance. Ads appear right in front of the user’s eyes on the screens and it is difficult to avoid them. Undoubtedly, Google Ads is an efficient way to tell people about your brand.
For example, if a person wants to buy a product but he’s not aware of your brand. Then, he just makes a Google Search for the product he wants to buy but wouldn’t look for a brand that sells the product. Now, on the SERPs you want your brand name to appear for his search. And, this can be done by Google Adwords. Increase in brand popularity showers a significant ROI. All you have to do is to place your adverts on the SERPs and websites that match specific keywords.
2. Immediate Visibility On SERPs
Google Ads is an immediate cost, but the fact is that it is the only way for your website to achieve instant visibility on Search Engine Result Pages. Ads which appear on the top of the search results get immediate visibility. Google Adwords pushes your business to the top, and overall your competitors.
By “first-page bid estimate” you can decide the position of your ad to be shown anywhere on the first page of search results. By ranking high on SERPs, you can expand the reach of your brand and drive more traffic to a website. Of course, SEM involves costs for its paid ads, but there is no better chance than this to increase your ROI instantly.
3. Exposure To High Converting Audience
AdWords serves ads to the audience who are more likely to make a purchase. The high-level algorithm of Google Adwords makes search ads reach people who are already in a receptive state of mind.
Understanding AdWords For Customer-Specific Targeting To Scale Up ROI:
Google Display Network serves as an excellent opportunity to connect with your potential customer’s available browsing thousands of websites worldwide – at the right time and at the right place.
Google AdWords delivers to demographic targeting. Google Display offers customer tracking, choosing specific websites to display your ads, targeting keywords, and following particular audience segments.
Remarketing to audiences is one of the most critical strategies that Google AdWords offers to improve ROI. It brings back customers to you just at the moment they’re ready to buy. Therefore, Remarketing influences users to sail through sales funnel effortlessly. Google AdWords re-targets users who have already visited your site.
In this way, you can still stay connected with your target audience, even after they leave your site. Google AdWords Remarketing entices visitors to come back more, which eventually leads to generating more revenue. Remarketing is cost-effective. Its cost-per-acquisition is much lower than display targeting. Also, the tool creates in-depth reports that will help you track how your ads are doing in terms of ROI.
5. Appearing In Gmail Inbox
Google integrated Gmail ads with Google AdWords which allows you to leverage AdWords as part of your email marketing strategy. Gmail Ads helps you to save time and energy spent crafting the perfect email marketing campaign. With the help of Google AdWords, you can reach more potential customers through Gmail.
Google AdWords leverage your email subscriber lists, scans the customers’ behaviors on Gmail, learns their interests, and targets them accordingly. When your targeted audiences see regular promotional emails which are specific to their tastes, they are more likely to convert. Therefore, Gmail Ads can act as a significant growth channel for business.
6. Marketing On A Competitive Scale
On SERPs, doing better than the leading competitor brands is essential for a thousand reasons. That’s where Google AdWords comes into the picture. Targeting the competition is very easy with Google Adwords. All you have to do is – bid higher for specific keywords at Google Ads Auction to outrank your competitors. The business with the best bids and quality scores earns the higher ad rank. Bidding with high spendings boosts your position on Search Results. This makes the situation favorable for you to compete against the competitor giants and earn huge ROI.
To add value to your ROI, you need to clear the competitor clutters and reach out to the target audience on SERPs. And, Google AdWords does this work pretty well. Which is why it is worth every penny that you spend on AdWords. Monitoring your AdWords every day, and improving your campaign’s success rates can land you a good ROI. All the best!