Google AdWords is one of the top online advertising service provider today. How does it work?
Well, it allows businesses to run paid ads on Google’s search results page. A successful Google Ads campaign can generate profit faster than any other online promotion techniques. You can choose to work on a hundred ways to promote your business online. However, it’s all about how much money you’ll have in your pocket at the end of the day. Google Ads – composed of unique formula to targeting audience – can help your company grow.
Still figuring out what Google Ads marketing is all about and how it is going to help businesses grow? Then, without any further ado let’s get the doubt clarified. Check out these 5 points below that highlight the importance of Google AdWords in the growth of any business.
1. Gives Access To Huge Audience
As per 2018 statistics, Google averaged 5.6 billion searches per day. That’s 3.8 million searches every single minute. Yes, advertising on Google does expose you to a vast audience. Even if you could grab the attention of a tiny fraction of those audiences, that can be quite a considerable number for you. Through Google Ads, you can appear in all competitive positions on Google SERPs. This dramatically improves your chances of capturing your impressions with your target audience. Also, generating traffic to your site becomes way too easy. By using target keywords related to your industry during your advertising efforts, you can appear to people searching for those keywords. Google Ads as a whole offers you nothing but increased brand awareness and the establishment of your business.
2. Works Faster Than SEO
We all know how SEO marketing is essential. However, SEO seeks to a long term success, and it can take months to see actual results from SEO. With Google Ads, you set up your ad campaign and can see your ads on very first pages of SERPs pretty much immediately. Unlike SEO, Google AdWords PPC ads are quick and give you an immediate result. It allows you to appear at the top of the search results for the keywords you want. As a result, you can see your company’s popularity boosting up real quick among your potential customers.
3. Targets Right Customer, At Right Place, At Right Time
Google Ads fine-tunes your message and gets much more personal in reaching your audiences. It offers certain special marketing techniques such as location-based advertising, mobile ad network advertising, etc. to get a higher return on your advertising investment. With the help of Google Ads, you can win back previous customers, exclude existing customers, up-sell & cross-sell your products, and do anything you can think of. Google AdWords would be an ultimate-surefire channel to reach targeted audiences.
4. Re-targets The Former Audience
A user who already visited your website is far more likely to take the next step in your conversion funnel than a new visitor. Google Ads knows this pretty well. Through Google Re-marketing campaigns you get an opportunity to advertise paid ads to online users based on their previous activities on your website. Re-marketing campaigns have a higher click through and conversion rates than regular display advertising campaigns. Also, it allows you to customize your search ad campaigns based on the user behavioral history with your website. With re-marketing, you business performs the best concerning ROI.
5. Helps To Outsmart Your Competitors
Google Ads a variety of options to outsmart your competitors. Firstly, with Gmail Ads, you can do keyword targeting on your competitors’ top-performing areas through emails. Every time your competitor’s newsletter drops in someone’s Gmail inbox, you can make it happen in a way that yours ends up in the same inbox as well. Secondly, Google’s Custom Affinity Audience feature allows you to reach your competitors’ audiences through the Google Display Network. Thirdly, Google Auction Insights can be used within the AdWords platform to analyze which competitors are bidding on the same keywords similar to that of yours. When you work all the techniques together, you can turn to be the top member in the race.
Do Google Ads Campaigns work for the growth of your business? Yes, absolutely. The reality is that Google Ads is an excellent tool for any business if you set up and manage your ads correctly. Work with brains, keep your work consistent and you’ll see positive results automatically. It’s your turn now. What are your thoughts about the topic? We love to hear from you!