Google Ads is one of the best marketing channels that has taken a hit over the last couple of years.
In this competitive world of business, the question is that – In what way business sectors should deal with Google Ads?
If Google Ads is not studied and worked carefully, it would not be a great fit for every business. Imagine running an ad for a few days which showed no sign of profitability for your campaigns. You should know what’s-a-good and what’s-not-a-good thing to do while working with AdWords. Pouring money into a paid ad campaign which leads you to nothing but a failure result doesn’t sound like a good strategy. There are a lot of companies out there that break into Google Ads and don’t see success. This is all because they are trapped in the wrong strategies. Don’t you want to make your Google paid ad campaigns worth the dollars you put behind them? Then it’s time to start with the right foot from now.
Let’s see how to optimize your AdWords with the following DOs and DON’Ts:
- Identify your audience, and once you have done that craft the right message to engage them. Use colorful “Display Ads” to make your ads visually appealing and engaging. This kind of work draws people towards you.
- Tap into “AdWords Real-time Data” and learn user behaviors. People who make visits to your site multiple times are more likely to be potential buyers than those who never visited. Therefore, run higher bids on such exclusive audiences. Understand audiences’ shopping habits, interests, demographics, and serve ads with relevant messages.
- Direct your audiences from clicks-through-links to the right “Landing Pages.” This is because you can’t afford to have people walking out on you after all your efforts. Elevate your landing pages with explicit content, and call-to-actions to keep visitors on your page and convert.
- Target “Modified Broad Match” in paid search advertising. It is always true that quality is better than quantity. If you are bidding on the keyword on a broad match type, you may be bringing in too much irrelevant traffic which does not convert at all. Modified Broad Match streamlines the exposure of your ads to limited audiences who are most likely to convert.
- Make use of use of “Negative Keywords.” Generally, there are a lot of budgets that get wasted on ineffective campaigns. You can avoid this by using the negative keyword strategy. Reach only the right audience by eliminating keywords that are of no use to you — and thus, keeping far from searchers—who aren’t looking for the products or services you provide. You’ll save a bundle.
- Don’t strike all keywords at a “Single Ad Group.” If you do that when users’ search terms start matching your keywords, your click-through-rates for that one single ad group skyrockets. This is because you have a vast number of keywords stuffed in a single ad group all competing with each other to be relevant. However, not all your visitors are your conversions – therefore – you will end up with high costs and low ROI.
- Don’t “Outbid Your Competitors.” For example, an ad such as “how to install a software” could cost $15 per click, while that software installation could cost $25. In this case, the margin is meager, and there is no sign of profitability. This is what happens if you outbid your competitors. You will not reasonably be contented with your advertisements, but your budget will also run out faster. So look into your budgets and your product’s costs before dealing with the paid ad campaigns.
- Don’t use “Google Ads Automatic Bidding.” With automatic bidding, you can’t selectively choose specific keywords, potential conversions and determine the bidding values for important and unimportant keywords.
- Don’t work on the keywords that have “Low Search Volume.” Here, low search volume ultimately means low traffic. If your keywords are suffering from low search volume, then there is no point of spending on them. Adwords Keyword Planner can be handy in this case to analyze and find the keywords that will have a higher search volume.
- Don’t neglect using “Advertising Extension Set.” Ad Extensions are additional features that Google Adwords offer to their clients. It enhances your AdWords ads by providing with specific options that include call extensions – to add a phone number or ‘click-to-call’ button to your ads, sitelinks – which let you add links to other pages within your website, and location extensions – which can include a map marker.
Today, we hope that you have learned something new from us. Learning and implementing something new always takes time. That doesn’t mean that you have to give up on that. If you can’t squeeze out time for working with you paid marketing campaigns there is nothing wrong in getting an expert’s help. Pick the brains of experts who have been doing great in Google Ads for many years. This would definitely be a wise step to your business. One such smart decision could result in saving you a lot of wasted time and money.
If you want a helping hand to manage your AdWords, we are always there for you. We always look forward to helping you get the most out of your marketing efforts. Let us know if you like us!