7 strategies to kick-start your social media marketing

Today, social media has become the spine of online marketing.

7 strategies to kick-start your social media marketing

 

Whether you are a young startup or a well-established firm, social media is essential to keep up your business. For any company, the potential to grow their business via these networks is endless. If you don’t have a strong presence on social media, you are not complete with your online marketing strategies. That means you are not reaching out to your potential customers completely.

Facebook, LinkedIn, Twitter, Pinterest, Instagram, Google+ – these are some of the prime social networks. Out of which all might work for your business, or only a few might work, or maybe a few social networks might have worked for you if you have dealt with them appropriately. Confused? In simple words, social media marketing is a trickier job to do. One should definitely well strategize your plans before jumping into the frames of social media. Let’s see – 7 strategies you need to kickstart your social media marketing:

1. Decide Your Social Media Marketing Goals

 

Have a keen idea of your company’s overall needs to use social media. Question yourself – “For what purpose you are using social media?” There are several business goals that you could think of. Such as – increasing brand awareness, increasing web traffic, boosting up sales, strengthening customer support, or generating leads. Every goal seems to be essential for your business but picking up all at once and setting your social media based on multiple factors is riskier. This is because you have not designed a specific direction for your marketing plans. Instead, keep your goals to a minimum and start your work.

2. Analyze & Understand Social Media Channels

 

There are a lot of social media channels, but you need to know what best suits your goals. Choosing the correct social media channel or channels begins with understanding your goals, target audience, customer demographics, etc. Most of the entrepreneurs and digital marketers are tempted to start their promotions with every popular social media platform. That’s a huge mistake. Going with the platform where you have the most amount of audience is the best thing to start off with. To know that, you need to analyze and understand all the social media channels.

3. Create Efficient Content

 

High-quality SEO content coupled with social media is an efficient way of working with social media marketing. A sustainable content strategy involves using the right keywords, engaging imagery,  and shareable posts. Creating compelling content on social media helps you to stick to your audience, beat your competitors, and boost your social signals. And, social cues is one of the critical parameters that search engines use to determine the credibility if your product is good or not. Also, people will undoubtedly talk about you and share it with other people thus improving your social media presence and ultimately boosting your business.

4. Research About Your Competitors

 

Start by compiling a list of all your top competitors. Once you list out your competitors you have a couple of things that you need to research about:

 

  1. Search which social networks your competitors using and from which social networks they’re are getting the most response
  2. Look at how they are managing their social media profiles.
  3. Analyze their content strategy.
  4. Pay attention to the frequency and the context of the content they’re posting.
  5. See the size of your competitors’ social media networks.

 

After you complete your analysis start applying effective marketing strategies of your competitors to your own business. The way people absorb content on social media has changed significantly. So, don’t be afraid to try new things. Think out-of-the-box to make your posts go viral and beat your competitors’ followings on social media.

5. Reach Out To Influencers

 

Your social media posts may be highly original, creative, informative but sometimes it might see the result you are looking for. Despite all the time and effort that you put into setting up your social media accounts, you may seem to make no impact at all. In such cases, you need to take a ride on the fastest-growing customer acquisition channel – “Influencers.” Find out potential social media influencers whose interests align with the products or services you provide. Ask your influencers to recommend your brand to their followers on social media. Since your influencers have a massive following in the same industry as yours, you can achieve brand awareness, visibility, and conversions really quick.

6. Look For Social Media Management Platform

 

Being regular on social media is crucial. It is key to achieving your goals and growing your social media engagement. Social media tools can save you a lot of time and effort while you constantly juggle among multiple accounts and multiple social media platforms. A social media management platform can help you in the following ways:

 

  1. Manages all your social networks in one spot.
  2. Monitors your engagement with audiences on multiple social media channels.
  3. Enables bulk scheduling of posts.
  4. Generate analytic reports for you to understand your performance on all channels and perform SMO.

7. Track Your Progress

 

Tracking your progress is vital to building references for your future planning. You have to know if your social media activities are productive or not. Measure your return on investment by following two critical steps:

  1. Measure brand awareness, by using metrics like impressions, followers, volume, reach, and
  2. Measure engagement by using metrics like clicks, shares, retweets, and

Review your results, and make tactical decisions to reach your overall business goals.

Wrapping Up:

 

Top 7 Social Media Marketing Strategies for 2019 [Summary]:

 

1. Decide Your Social Media Goals

2. Analyze & Understand Social Media Channels

3. Create Efficient Content

4. Research About Your Competitors

5. Reach Out To Influencers

6. Look For Social Media Management Platform

7. Track Your Progress

 All businesses need to create a social media strategy in a thoughtful, measured way. We hope that this article gave you some thoughtful ideas to kick-start your social media marketing. If you want to create more buzz for your business in social networks, give us a shout to avail our end-to-end social media marketing services.

adhishta Infotech
Content Writer | Adhishta Infotech
Adhishta Infotech is one of the best Web designing & web development company in Hyderabad, India.

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